The Effects of Applying the Marketing Concept on Customer Satisfaction: A Quantitative Study in the Eastern Co. for Readymade Clothes
DOI:
https://doi.org/10.54536/ajebi.v3i2.2339Keywords:
Customer Satisfaction, Marketing Concept, Organizational CultureAbstract
The quantitative study investigates the effects of applying the marketing concept on customer satisfaction within the Eastern Co. for Readymade Clothes. Through regression analysis the relationship between the marketing concept and customer satisfaction was examined, considering variables such as product quality and customer service. Data collected from a sample of respondents were analysed to assess the impact of these factors on customer satisfaction. Results indicates that the marketing concept that has been measured by the Marketing Concept has a significant impact on the customer satisfaction. Also product Quality has shown a significant positive impact. These findings has highlighted the interplay among marketing strategies and customer satisfaction within the context of the Eastern Co. Understanding these dynamics is crucial for the businesses aiming to enhance the customer satisfaction and achieve the sustainable growth in the competitive market.
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