Contactless Payments in Travel and Tourism in Philippines: from a Technological Acceptance Model
DOI:
https://doi.org/10.54536/ajebi.v1i2.264Keywords:
Acceptance level, Contactless payments, Travel, Tourism, TAM E-paymentAbstract
Technological advancement has made significant strides in bringing new developments to meet people's diverse needs and gratifications. With the arrival of wireless and communication technology, a slew of new payment and transaction possibilities dubbed "contactless payments" emerged and are now being adopted by most industries, including travel and tourism. Thus, the study examines the influencing factors for the acceptance of contactless payments in travel and tourism among residents of Pampanga, Philippines. The study employed a correlational design, and data were collected from 220 respondents using an online questionnaire employing convenience and snowball sampling. ANOVA and multiple linear regression were used to analyze the collected data. All of the influencing factors, namely perceived usefulness, perceived ease of use, perceived trust, and awareness of technology, were found to have a significant relationship with respondents' behavioral intention. This indicates that when making transactions in travel and tourism, contactless payment users are more influenced and encouraged to use contactless payment when they perceive that the system is easy to use, requires little effort, and is trustworthy.
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Copyright (c) 2022 Maria Cecilia Park, I Manalili, T Magtoto, R Martinez, J Solis, C Chua
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