Perception of Bank Customers Towards Plastic Money in Egypt
DOI:
https://doi.org/10.54536/ajebi.v3i3.3013Keywords:
Bank Customers, Plastic Money, Perception, Technology, Information System, Financial BenefitsAbstract
This study aimed to investigate the perception of bank customers towards plastic currency in Egypt, which helps to understand the factors that positively influence the customers’ perception and also identify the challenges that hesitate the bank customers to use plastic currency. A quantitative analysis approach was used to conduct the study in 3 different well-known banks of Egypt. A sample was selected using the snowball sampling method, and the data was collected through a structured questionnaire and analyzed in SPSS using a descriptive frequency method. The findings highlight that in Egypt, financial benefits, infrastructure, availability of means, information system, and technology have positively influenced the perception of bank customers toward the plastic currency.
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Copyright (c) 2024 Sandra Sánchez, Mostafa M. K. Elsayed
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