The Effect of Fake Gaming Ads and Gameplay as a Marketing Strategy to Attract Online Game Players

Authors

  • Erika F. Bacay Bachelor of Science in Business Administration, FEU Roosevelt, Marikina City, Philippines
  • Kyle Marie I. Paculan Bachelor of Science in Business Administration, FEU Roosevelt, Marikina City, Philippines
  • Erika D. C. Salvatierra Bachelor of Science in Business Administration, FEU Roosevelt, Marikina City, Philippines
  • Ron Vincent E. Suegay Bachelor of Science in Business Administration, FEU Roosevelt, Marikina City, Philippines
  • Rochelle Ann P. Tenerife Bachelor of Science in Business Administration, FEU Roosevelt, Marikina City, Philippines

DOI:

https://doi.org/10.54536/ajebi.v4i2.4966

Keywords:

Consumer/s, Fake Gaming Ads, Gameplay/s, Marketing Strategy, Mislead, Online Gamers

Abstract

Fake gameplay and gaming ads are designed to catch a viewer’s attention quickly and stand out in a crowded market. The exaggerated and dramatic aspects in these ads often involve unrealistic gameplay aimed at being more eye-catching for the consumers, or high-action scenarios that don’t represent the actual experience. This causes the consumers to make an impulsive decision on installing the app that is being presented and to play the game properly. Fake gaming ads also have its consequences on damaging the consumer’s trust and causing a rise in the number of bad reviews and complaints that causes the app to have a bad image with consumers. Some fake gaming ads also contain oversexualized content within the ads that is inappropriate for underage gamers. This research summarizes the actions and reactions that are being made toward these fake gaming ads to give knowledge and insights about this type of marketing strategy.

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AJEBI, E-Palli Publishers

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Published

2025-05-29

How to Cite

Bacay, E. F., Paculan, K. M. I., Salvatierra, E. D. C., Suegay, R. V. E., & Tenerife, R. A. P. (2025). The Effect of Fake Gaming Ads and Gameplay as a Marketing Strategy to Attract Online Game Players. American Journal of Economics and Business Innovation, 4(2), 122–130. https://doi.org/10.54536/ajebi.v4i2.4966

Issue

Vol. 4 No. 2 (2025): American Journal of Economics and Business Innovation

Section

Research Articles

License

Copyright (c) 2025 Erika F. Bacay, Kyle Marie I. Paculan, Erika D. C. Salvatierra, Ron Vincent E. Suegay, Rochelle Ann P. Tenerife

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.