Vol. 4 No. 2 (2025): American Journal of Economics and Business Innovation

DOI: https://doi.org/10.54536/ajebi.v4i2

Published: 2025-08-15

Research Articles

Hardship Financing in Healthcare among Rural Residents in the Gaibandha District: An Application of Binary Logistic Regression

Most. Sabiha Sultana, Md. Shawkat Ali

280-290
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The Effect of Warehousing Management on Warehouse Performance at Tema Oil Refinery (TOR) Ghana

Kwabena Adjei, Ampong Afoakwah Emmanuel, Asase Komla Cyril

272-279
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An Assessment of the Relationship of Flash Retailing to Customer Engagement: Its Impact as a Marketing Strategy

Tan, Edelfin, Herrera, Cody Gabrielle L., Villareal, Raphael Eithan Roy D. F.

260-271
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Assessing the Effectiveness of Brand Promotion Among College Universities

Tan, Edelfin, Cruz, Alessia Kirsten C., Jacob, Claire Ann P., Sapul, Shania Jade C., Velasco, Charlotte C.

251-259
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Risk-Taking and Proactiveness in US Entrepreneurship: Cultural and Economic Influences

Rafiul Azim Jowarder

245-250
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Blockchain Implementation in International Trade: A Theoretical and Empirical Analysis Using VOSviewer

Fayssal Moukafi, Amine Dafir

218-233
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Assessing the Impact of Construction Sector Growth on Economic Stability in Albania

Skënder Uku

209-217
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The Relationship between Emotional Well-Being and Academic Performance in a University/College Setting

Edelfin P. Tan, Jerick M. Quintua, Leonessa J. Cortes

204-208
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Capturing the Millennial Market: Key Factors Influencing Customer Acquisition in Pasig City’s Traditional Spanish Fine Dining Restaurants

Agustin Jervis Anthony R.

187-203
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Comparative Analysis of Mono Crops and Diversified Crops in the South-Western Region of Bangladesh: Production, Profitability, and Input Efficiency

Shahed Ahmed, Mithila Tanzil

178-186
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Influence of Spend Rewards and Vouchers: Assessing Consumer Behavior towards Paying More to Get Discounts

Bacay, Erika, Castro, Alexandrea Anne Gabriele, Tandoc, Ernestine May, Tablanza, Sirc Danrev, Mikaela B. Oates

168-177
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Scarcity Marketing: The Role of Consumer Behavior in the Rise of the “Anik-Anik” Trend of Pop Mart’s Collectible Blind Box Figurines

Erika F. Bacay, Jericho S. Angangan, Margotte Lyra T. Fernes, Jed Joseph A. Francisco, Francine Mhay D. G. Ricohermoso

157-167
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Assessing the Correlation between Gamification Intensity and Brand Loyalty in Young Adult Demographics

Stephen D. Mitra, Hailey Chaze R. Bueno, Nash G. Dela Cruz, Lebron Kyle G. Concon, Erika F. Bacay

139-156
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The Influence of Online Sales Promotion on Impulsive Buying Behavior Among Gen Z Consumers

Shenna Marrie Obiso, Cheryl Balala, Elvan Klien Samson, Albert A. Alonzo, Djannez M. Dadole, Heidie Amor A. Parcia

131-138
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The Effect of Fake Gaming Ads and Gameplay as a Marketing Strategy to Attract Online Game Players

Erika F. Bacay, Kyle Marie I. Paculan, Erika D. C. Salvatierra, Ron Vincent E. Suegay, Rochelle Ann P. Tenerife

122-130
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Board of Trustee Characteristics, Portfolio Diversification, and Financial Performance of University Pension Funds in Developing Economies

David Njuguna, Lucy Rono, Patrick Limo

111-121
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An Empirical Inquiry into the Role of Internet Connectivity on Financial Accessibility

Nabeel Maqsood, Choong Lyol Lee, Sumaila Zuberu

88-110
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The Role of the Green Supply Chain in Steering the Company Towards Green Marketing

Basheer Ismail Mahmoud

79-87
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Increasing Competitiveness and Expanding the Market for the Business of Tangan di Atas Community: A Study Case on Members of the Tangan di Atas Community

Ifa Latifah, Desi Oktaviani

74-78
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The Digital Transformation Impact on Business Models in SMEs in Iraq

Huda Hadi Hasan

70-73
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Factors in Usage of Digital Financial Services Towards Satisfaction and Retention in Metro Manila Philippines

Earl Denzel D. Tan, Marinor G. Quintilla

49-69
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A Comprehensive Analysis of Potato Production and Trade: Global Trends and U.S. Production Forecasting

Sahil Ojha, Lila B. Karki, Mohammad Ali

42-48
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The Impact of Inflation on the Financial Statements of Banks in Sudan: The Case Study of Bank(S

Nagwa Mohamed Bahreldin Abubaker

30-41
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The Impact of Employability Skills Development on Improving Corporate Financial Performance

Ghanem M. Elsayed, Frances Yahia, Kaye-Ann Irving, Anne Wade, Lasondrick Bridges

11-29
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Fiscal Management and Economic Diversification in Oil-Dependent Economies: Lessons from Nigeria, Canada, and Saudi Arabia

Aliyu Idris

1-10
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Review Article

The Intersection of Green AI, Digital Advertising, and Corporate Sustainability: A Systematic Review

Ogechukwu T. Ibeama, Rebecca O. Alabi, Lydia A. Dampare Addo, Levi Ijebor, Arinze E. Anaege

234-244
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Vol. 4 No. 2 (2025): American Journal of Economics and Business Innovation

Research Articles

Hardship Financing in Healthcare among Rural Residents in the Gaibandha District: An Application of Binary Logistic Regression

The Effect of Warehousing Management on Warehouse Performance at Tema Oil Refinery (TOR) Ghana

An Assessment of the Relationship of Flash Retailing to Customer Engagement: Its Impact as a Marketing Strategy

Assessing the Effectiveness of Brand Promotion Among College Universities

Risk-Taking and Proactiveness in US Entrepreneurship: Cultural and Economic Influences

Blockchain Implementation in International Trade: A Theoretical and Empirical Analysis Using VOSviewer

Assessing the Impact of Construction Sector Growth on Economic Stability in Albania

The Relationship between Emotional Well-Being and Academic Performance in a University/College Setting

Capturing the Millennial Market: Key Factors Influencing Customer Acquisition in Pasig City’s Traditional Spanish Fine Dining Restaurants

Comparative Analysis of Mono Crops and Diversified Crops in the South-Western Region of Bangladesh: Production, Profitability, and Input Efficiency

Influence of Spend Rewards and Vouchers: Assessing Consumer Behavior towards Paying More to Get Discounts

Scarcity Marketing: The Role of Consumer Behavior in the Rise of the “Anik-Anik” Trend of Pop Mart’s Collectible Blind Box Figurines

Assessing the Correlation between Gamification Intensity and Brand Loyalty in Young Adult Demographics

The Influence of Online Sales Promotion on Impulsive Buying Behavior Among Gen Z Consumers

The Effect of Fake Gaming Ads and Gameplay as a Marketing Strategy to Attract Online Game Players

Board of Trustee Characteristics, Portfolio Diversification, and Financial Performance of University Pension Funds in Developing Economies

An Empirical Inquiry into the Role of Internet Connectivity on Financial Accessibility

The Role of the Green Supply Chain in Steering the Company Towards Green Marketing

Increasing Competitiveness and Expanding the Market for the Business of Tangan di Atas Community: A Study Case on Members of the Tangan di Atas Community

The Digital Transformation Impact on Business Models in SMEs in Iraq

Factors in Usage of Digital Financial Services Towards Satisfaction and Retention in Metro Manila Philippines

A Comprehensive Analysis of Potato Production and Trade: Global Trends and U.S. Production Forecasting

The Impact of Inflation on the Financial Statements of Banks in Sudan: The Case Study of Bank(S

The Impact of Employability Skills Development on Improving Corporate Financial Performance

Fiscal Management and Economic Diversification in Oil-Dependent Economies: Lessons from Nigeria, Canada, and Saudi Arabia

Review Article

The Intersection of Green AI, Digital Advertising, and Corporate Sustainability: A Systematic Review

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